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) Mid 1800s: The General Public Follows In the mid-19th century, the need to advertise for a husband or wife was still considered a "failure" and associated with deviant behavior for many judgmental straight, white, middle-to-upper class people.
But as magazines and periodicals such as The Wedding Bell in the US and The Correspondent, Matrimonial Herald and Marriage Gazette in the UK hit the newsstands with immense popularity, matchmaking and personals took off as well, creating the first wave of true mainstream normalization for the personal ad.
1695: The First Personal Ads According to history professor H. Cocks (seriously --The Best Name Ever for an academic) personal ads began as a way to help British bachelors find eligible wives.
One of the earliest personals ever placed was by a 30-year-old man, with "a very good estate', announcing he was in search of 'some good young gentlewoman that has a fortune of £3,000 or thereabouts." (£3,000 is equivalent to roughly £300,000 today.
maybe not that much has changed for the one percent?
was founded in 1995, and by 2007, online dating had become the second highest online industry for paid content.
() 2010 - Today By 2010, different dating sites existed for virtually every city, sexual orientation, religion, race and almost every hobby, making it easier to find exactly what we're looking for and harder to stumble on someone who exists outside our pre-defined bubbles of identity.
Scam artists caused a scandal that many newspapers ran with, and personals disappeared practically overnight as public attitudes became more cautious.
Phishing, fake profiles, and ads for escorts continue this tradition today.