Witty profiles for dating sites

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Writing an online dating profile comes with easy and hard steps. This may seem obvious, but a recent study posted on e Harmony, which analyzed 12,000 online dating profiles, confirmed that both men and women chose “funny” as a characteristic they are looking for in a partner, ranking it sixth out of a list of 10 enticing words. Got some Pablo Neruda quotes you’ve been keeping on your intentions board? That same e Harmony study also revealed that you should describe the kind of person you are, but only using certain “attractive” words.

Easy might include filling out your height, while hard might include coming up with a good dating profile headline. If you can be funny, it’s universally acknowledged as a good idea. Looks like women should use words like sweet, optimistic, and thoughtful, while men should use words like passionate, spontaneous, and perceptive.

We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at

In short, we couldn’t have scraped all this data and derived this advice without the help of these talented data crunchers who are as dedicated to data analysis as we are.

Zohar Lazar Buried in all that data were some surprising facts about how to optimize your dating profile.

These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.

We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.

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