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That roughly 70,000-square-foot space on the renovated first floor of the building formerly occupied by Reading China and Glass, is the first, fully-completed project in that multi-million dollar revitalization, according to VF Outlet Inc. The facility quietly held a soft opening beginning April 20.Such openings are to stores what preseason games are to football.
The big Red and Blue buildings that defined the outlet center skyline for over a century, are now vacant, and soon, Haines said, "you're going to see some pretty heavy demolition of Red and Blue."Originally the site of the Berkshire Knitting Mills dating to the time of the Spanish-American war, the 34-acre former outlet center property was purchased in 1969 by Vanity Fair Corp.
But competition from newer outlet malls, and the general decline of brick-and-mortar retail in the age of Amazon ultimately suffocated the business.
Equus, based in Newtown, Delaware County, bought the 34-acre property for .5 million in December 2016.
It marks the official rebirth for the VF Outlet store which has anchored the outlet center straddling Wyomissing and West Reading for most of the past 50 years."It means a lot to the legacy," Ott said.
"Things were gradually declining over the last decade," he said.