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The service, which Facebook had considered offering for over a decade and will launch soon, could help rebuild its popularity among younger consumers and make people visit the site more often, two key challenges for the business."There are 200 million people on Facebook that list themselves as single, so clearly there's something to do here," Zuckerberg told software developers at Facebook's annual F8 conference.
Facebook users have been able to reveal their relationship status on the network since it first went live in February 2004.Facebook's entry into the growing online dating market sent shares of industry leaders tumbling.Match Group Inc shares closed down more than 22 percent.Match, the owner of popular mobile dating app Tinder and Ok Cupid, calls itself the "global leader in dating" on its website."But the initial functionality looks relatively basic compared to those offered by Match's services, so the impact Facebook has on the dating space will be down to how well it executes in this area," Cordwell said.Facebook said in January that at the end of 2017 time spent by users had fallen by about 50 million hours a day, after changes designed to reduce passive video watching and stem the spread of sensationalism.