Mail and guardian dating
The publisher of the Mail, the Daily Mail and General Trust (DMGT), is listed on the London Stock Exchange.
Circulation figures according to the Audit Bureau of Circulations in November 2017 show gross daily sales of 1,383,932 for the Daily Mail.
The Daily Mail, devised by Alfred Harmsworth (later Viscount Northcliffe) and his brother Harold (later Viscount Rothermere), was first published on . It cost a halfpenny at a time when other London dailies cost one penny, and was more populist in tone and more concise in its coverage than its rivals.
The planned issue was 100,000 copies but the print run on the first day was 397,215 and additional printing facilities had to be acquired to sustain a circulation which rose to 500,000 in 1899.
Lord Salisbury, 19th-century Prime Minister of the United Kingdom, dismissed the Daily Mail as "a newspaper produced by office boys for office boys." With Harold running the business side of the operation and Alfred as Editor, the Mail from the start adopted an imperialist political stance, taking a patriotic line in the Second Boer War, leading to claims that it was not reporting the issues of the day objectively.
From the beginning, the Mail also set out to entertain its readers with human interest stories, serials, features and competitions (which were also the main means by which the Harmsworths promoted the paper).
The Daily Mail had begun the Ideal Home Exhibition in 1908.
The paper subsequently promoted the wearing of it but without much success..
In 1919, Alcock and Brown made the first flight across the Atlantic, winning a prize of £10,000 from the Daily Mail.
(For full list see Daily Mail aviation prizes.) Before the outbreak of World War I, the paper was accused of warmongering when it reported that Germany was planning to crush the British Empire.
When war began, Northcliffe's call for conscription was seen by some as controversial, although he was vindicated when conscription was introduced in 1916.