Best online dating products
Ibis World refers to dating services as a billion industry in 2017, which indicates that Match Group is the top dog of the industry with about 43% market share with its portfolio of leading products: Tinder, Match, Plenty of Fish, OK Cupid and more.
According to Thrive Global: Online dating was once a taboo subject that barely anybody talked about.
The integration of events to meet new people nearby makes Facebook more of a competitor to the social platform Meetup, rather than a competitor to a pure dating app like Tinder.
Most online dating apps already sync your profile with your Instagram or Facebook account on an opt-in basis.
Facebook would be able to offer a streamlined experience for those who are already willing to connect social media with their online dating persona.
But Facebook probably won’t be able to win over those who would rather keep their social media separate from their dating profile.
Facebook could increase engagement on its mobile app with the feature and collect a new kind of personal data, which would in turn help its ad revenue growth.
If you met someone online, you were doomed for failure or to be scammed. It’s become one of the best ways to meet singles in your area.
And part of that is thanks to Tinder.” The online dating services industry is now moving sharply toward mobile, the same way gaming or social media evolved over the last few years.
Meanwhile, the 22% sell-off of Match Group shares based on the Tuesday announcement seems exaggerated and is a buy opportunity. Facebook (FB) will be entering the online dating industry later this year by adding a dating layer to its main mobile app.
Following the announcement, the shares of Match Group (MTCH) – the parent company of Tinder – plummeted 22%.